Privacy Policy

Last Updated: April 10, 2025

At 5 Star Optics, your privacy is a top priority. We’re committed to protecting the personal information you share with us when you shop for optical frames, prescription lenses, and sunglasses on our website, 5staroptics.com (the “Site”), our mobile applications (the “App”), or through any related services (collectively, the “Services”). This Privacy Policy explains how we collect, use, share, and safeguard your information, so you can shop with confidence.

If you have any questions about this policy or how we handle your data, please contact us at hello@5staroptics.com or call +1 415-255-5200. We’re here to help!

1. Information We Collect

We collect information to provide you with a seamless shopping experience, fulfill your orders, and improve our Services. Here’s what we may collect:

a. Information You Provide

• Personal Details: Name, email address, phone number, billing address, and shipping address when you create an account, place an order, or contact us.
• Prescription Information: Details from your optical prescription (e.g., lens power, pupillary distance) when you upload it during checkout or send it to us.
• Payment Information: Payment method details (e.g., via Bank Transfer, PayPal, Google Pay, Apple Pay), processed securely through third-party payment providers.
• User Content: Reviews, comments, photos, or feedback you submit via our Site, App, or social media.
• Communication Preferences: Preferences for receiving marketing emails, promotions, or order updates.
• Customer Support Interactions: Information shared when you contact us, such as inquiries about orders or returns.

b. Information Collected Automatically

• Browsing Data: IP address, browser type, device information, operating system, and pages visited on our Site or App, collected via cookies, pixels, or similar technologies.
• Usage Data: How you interact with our Services, such as items added to your cart, virtual try-on usage, or clicks on promotions.
• Location Data: Approximate location based on your IP address to customize shipping options or comply with regional regulations (we don’t collect precise geolocation).

c. Information from Third Parties

• Social Media: If you interact with us on platforms like Instagram or Facebook, we may collect your username or public profile details.
• Analytics Partners: Aggregated data from tools like Google Analytics to understand how users engage with our Services.
• Payment Processors: Confirmation of transactions from providers like PayPal or Apple Pay to ensure order accuracy.

2. How We Use Your Information

We use your information to deliver high-quality eyewear and a personalized experience. Here’s how:

• Order Fulfillment: Process and ship your orders, verify prescriptions, and handle returns or exchanges.
• Customer Support: Respond to your inquiries, resolve issues (e.g., incorrect prescriptions), and provide assistance.
• Personalization: Tailor your shopping experience, such as recommending frames based on your browsing history or offering virtual try-on features.
• Communication: Send order confirmations, shipping updates, and, with your consent, promotional emails about new collections or discounts.
• Service Improvement: Analyze usage trends to enhance our Site, App, and product offerings.
• Security: Protect against fraud, unauthorized access, or misuse of our Services using secure encryption (e.g., SSL).
• Legal Compliance: Meet regulatory requirements, such as tax reporting or consumer protection laws.

We don’t use your prescription information for marketing purposes or share it beyond what’s needed to fulfill your order.

3. How We Share Your Information

We only share your information when necessary to provide our Services or comply with legal obligations. Here’s who we may share with and why:

• Service Providers: Trusted partners who help us operate, such as:
  • Payment processors (e.g., PayPal, Apple Pay) to handle transactions securely.
  • Shipping carriers (e.g., DHL, FedEx, UPS, USPS) to deliver your orders.
  • Cloud hosting or IT providers to maintain our Site and App.
  • Analytics tools (e.g., Google Analytics) for aggregated, anonymized insights.
• Lens Manufacturers: Optical labs that craft your prescription lenses, receiving only the prescription details needed to fulfill your order.
• Legal Requirements: If required by law, subpoena, or government request, we may disclose information to authorities or regulators.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity, with continued privacy protections.
• With Your Consent: For example, if you opt into sharing a review or photo publicly on our Site or social media.

We don’t sell your personal information to third parties for marketing purposes.

4. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to enhance your experience and understand how our Services are used. These may include:

• Essential Cookies: Required for core functions, like adding items to your cart or logging into your account.
• Performance Cookies: Track how you navigate our Site or App to improve functionality.
• Marketing Cookies: Deliver personalized ads or promotions based on your interests, with your consent.

You can manage cookie preferences through your browser settings or our cookie consent tool on the Site. Note that disabling cookies may limit some features, like virtual try-on or checkout.

5. Your Privacy Choices

You have control over your information. Here’s how you can exercise your rights:

• Access or Update: Log into your account to view or edit your personal details, such as shipping address or communication preferences.
• Delete: Request deletion of your account or certain data by emailing hello@5staroptics.com. We’ll comply unless we’re required to retain it (e.g., for legal purposes).
• Opt-Out of Marketing: Unsubscribe from promotional emails using the “unsubscribe” link in any email or contact us directly.
• Cookies: Adjust cookie settings via our Site or your browser to limit tracking.
• Do Not Track: Our Services don’t currently respond to browser “Do Not Track” signals, but you can manage tracking via cookie settings.

For California residents, see Section 8 for additional rights under the California Consumer Privacy Act (CCPA).

6. Data Security

We take your security seriously. Our Site and App use SSL encryption to protect your personal and payment information during transmission. We also implement access controls, regular security audits, and trusted third-party providers to safeguard your data.

However, no online system is 100% secure. If we detect a data breach, we’ll notify affected users promptly and take steps to mitigate risks, as required by law.

7. International Data Transfers

If you’re outside the United States, your information may be transferred to and processed in the U.S., where our servers and partners are located. We ensure these transfers comply with applicable laws, such as GDPR for European users, using safeguards like standard contractual clauses. By using our Services, you consent to this transfer.

8. Children’s Privacy

Our Services are not intended for children under 16. We don’t knowingly collect personal information from anyone under 16 without parental consent. If you believe we’ve collected data from a child under 16, contact us at hello@5staroptics.com, and we’ll take steps to delete it.

9. Data Retention

We keep your information only as long as needed to provide our Services, fulfill your orders, or meet legal requirements. For example:

• Account details are retained while your account is active.
• Prescription information is stored for order history and reordering convenience, unless you request deletion.
• Transaction records may be kept for tax or compliance purposes (e.g., 7 years in some jurisdictions).

When data is no longer needed, we securely delete or anonymize it.

10. Third-Party Links

Our Site may include links to third-party websites, such as social media platforms or payment processors. These sites have their own privacy policies, and we’re not responsible for their practices. Review their policies before sharing information.

11. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, technology, or legal requirements. When we do, we’ll post the revised policy on our Site with an updated “Last Updated” date. Significant changes will be communicated via email or a Site notice. Your continued use of our Services after the update means you accept the new terms.

12. Contact Us

We’re here to answer any questions about our Privacy Policy or how we handle your information. Reach out to us at:

• Email: hello@5staroptics.com
• Phone: +1 415-255-5200

Thank you for trusting 5 Star Optics with your eyewear needs. We’re dedicated to keeping your information safe while helping you see the world in style!